As you might have seen, many small businesses are pivoting this year. For us without events, I’ve been focusing on being super creative with my marketing. outside of basic online advertising to grab attention, I’ve been having fun coming up with new and unique ideas. yes we all do the basic sales from semi-annuals to holiday based promotions. but this summer, we did a “Mystery Bundle.”
Of course, I had no idea how it would go. but it sounded like so much fun! It wasn’t until we launched it that I started to get really nervous. It was a great deal, spend $178 and get $300-$450 worth of goods. sounds great, right?!?!
But I soon realized, people were still nervous about placing an order for almost $200 and having NO idea what they were going to get. now I had a feeling some of my regular fans would jump at it, knowing me, knowing my product, etc. My marketing consultant calls this the KLT factor. Know, like and Trust. but how do I reach out to others?
So we did a FB live, which actually was even beneficial for my regulars. and needless to say, when I actually got a few first time orders with it, I was ecstatic but then got nervous again. What if what I picked out for them, wasn’t a hit?? My regulars, I knew what they liked, I had their purchase history. The others, who knew.
All I knew was that I wanted to introduce some regulars to new styles or colors, add fun accessories that matched what they had and then for first time buyers I kinda had to do my own due diligence to see what they clicked on in my earlier newsletters. I really felt like Sherlock Holmes. LOL Of course, it took a little extra time getting these packages ready for shipping, and then I simply crossed my fingers.
The results were amazing!! I didn’t receive any negative feedback. everyone loved their bundle. Some even asked me when I was going to do it again.
So guess what! We thought our “Carving Out great Savings” or “Scary good Deals” Halloween promotions were getting boring. So we put a twist on our “Mystery Bundles” and we are calling them “Mystery Treats.” crossing my fingers once again that more want in and that it’s as successful as the first time around!
Adult trick or Treating has never been more fun. costume not required.
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